Primax Webinar Prepares Issuers for EMV Shift
Minimizing Liability and Maximizing Growth is Focus of 2015 Bankcard Leadership Series Webinar

WAKEFIELD, MA (September 28,  2015) ― Primax, a premier provider of credit and debit card issuing and merchant acquiring programs, today announced that the next webinar in its 2015 Bankcard Leadership Webinar Series will take place on September 30 at 11AM ET. The webinar is entitled ‘Are You Ready for EMV?’ and targets issuers who want to insure they are fully prepared for the liability shift, and are maximizing the marketing opportunity.

“The EMV Liability Shift is now upon us, and not only presents opportunities for issuers to reduce fraud losses, but also to communicate and educate their members and cardholders.” stated Brad Singer, Primax’s General Manager. “Our Bankcard Leadership Series shares the latest EMV best practices and proactive measures to protect against new areas and shifts in fraud sources as a result of EMV.”

Featured expert presenter for the webinar is Tom McNamara, Risk/Fraud Analyst. Key topics include:

  • Will my fraud loss go up or down?
  • What is the Issuer still liable for?
  • What about card not present?
  • How is mobile treated?
  • New marketing opportunities

To register, go to Primax EMV Webinar, call (781) 756-8214 or e-mail

About Primax
Primax provides financial institutions and businesses with exceptional, customizable payment card programs. With a wide array of credit, debit, prepaid and private label card products available, Primax supports clients with personalized support relationships, professional project management services and data processing provided by a global leader in financial services. For more information visit